WhatsApp is the most critical messaging platform in the world. This marketing medium is a must-have for businesses that want to connect with audiences in developing countries.
WhatsApp marketing permits you to stay in touch with your customers. More than 1/2 of WhatsApp users check the app each day. It helps your customers to love this communication channel. Nonetheless, there are different reasons to execute WhatsApp in your marketing strategy.
Advantages of WhatsApp Marketing for Business
- Serious relationships with customers
- Higher change rate
- Reasonable deals
- Lower cost of marketing
Using messengers is a bright chance to improve your marketing strategy. There are four favourable effects of using WhatsApp for your business promotion.
Serious relationships with customers
Using messaging applications makes over 55% of people feel more connected to a brand. It turns WhatsApp marketing into a fail-safe method for developing long-term, meaningful relationships with customers. WhatsApp offers a variety of customization options for businesses. You can, for example, send customized welcome messages, special discounts, and birthday greetings. Customers are more active with a brand when they receive modified marketing messages, according to over 70% of consumers.
Increased conversion rate
It’s vital to grab the suitable medium for your first touch with customers. People may become irritated by phone calls while remaining unavailable via email or social media. This is where WhatsApp comes in to help you convince your odds to buy. Customers responded to 40% of WhatsApp communications, according to businesses. Whatsapp marketing isn’t the only approach to increase conversions.
Increased sales
WhatsApp marketing is like a magic wand for your business. Adding a WhatsApp phone number to your website could result in a 27 per cent increase in sales leads. The ability to contact a brand through any messaging app seems to create confidence in probable customers. Even better, you may use WhatsApp as a standalone sales channel for your company. With the growing trend of individuals buying using messaging applications, it’s doable. Approximately 60% of consumers predict they will utilize messengers to make purchases more frequently in the future.
Marketing costs are lower.
WhatsApp is still a very inexpensive marketing medium, which makes it appealing to small businesses. To get started, all you need to do is download an app and connect to the Internet. Meanwhile, the likelihood of your message reaching the customer is extremely high. A user checks WhatsApp an average of 23 times every day. WhatsApp marketing increases conversions, boosts revenue, helps you to develop long-term client relationships, and costs next to nothing in terms of marketing expenses.
WhatsApp Marketing Strategy
1. Establish your objectives
Define your marketing objectives before you begin your WhatsApp marketing plan. This stage will help you in focusing your attention on significant tasks while also drawing a boundary between what is important and what is not. Begin by reviewing your marketing funnel and identifying any flaws. Consider what company objectives you can achieve with your WhatsApp marketing approach.
2. Identify your target market
Knowing who you’re trying to reach is the foundation of all your marketing efforts, and it determines how successful they are. You can use a variety of methods to figure out who your target audience is. Customer profile creation is a classic example.
You may create customer profiles by performing social media surveys and combining data from Google Analytics, your CRM, Facebook and Google Ads, and other sources. These tools will help you in identifying your typical consumers’ demographic and geographic traits.
3. Bring the app for business
WhatsApp Business, a standalone app, was designed to fulfil the demands of small and large businesses. This utility has several useful supplementary features, including:
- Your address, business description, email address, and website are all included in this profile.
- Labels to help you keep track of your customer discussions. For example, you categorize interactions based on their state in the sales funnel.
- Stay in touch with customers and deliver answers quickly with quick and automatic responses.
- Statistics for tracking messages sent, delivered, received, and read
4. Make a persona for your brand
People want to communicate with one another rather than with a faceless corporation. To be helpful with WhatsApp marketing, you must first create a brand persona. A brand persona is a collection of characteristics, attitudes, and values that your company possesses. Make your customers feel like they’re dealing with a real person. As a signature, try to use a person’s name rather than a company’s name.
5. Create a contact list
You’ll need a contact list if you want to utilize WhatsApp for more than just customer service. Subscription forms are the most effective technique to attain one and acquire new contacts. Place them on different website pages and provide a lead magnet such as an eBook or a discount in exchange for their information. Consider using multichannel forms, which give your subscribers the option of receiving updates via email, WhatsApp, Facebook Messenger, and other platforms. This allows you to communicate with customers via their preferred channels. As a result, such a strategy increases engagement and conversions. Keep in mind to segment your audience to provide the most relevant advertising and provide customized experiences.
6. Create a communication plan
In comparison to other mediums, WhatsApp messages have a high open rate. However, your marketing on this channel will be doomed if you provide unimportant or poorly created material.
Begin by identifying your primary themes and the messages you wish to convey. Remember to entertain and educate your audience rather than just sending commercial messages. Keep your messages temporary and to the purpose. Individuals frequently check WhatsApp on the fly and don’t have time to read comprehensive statements.
Multimedia materials, such as films, animations, or photos, can help to reinforce your messages. We can use Emojis in WhatsApp marketing as well. Choose cheerful faces or people instead of business-themed objects if you wish to play around with them.
Another thing to think about is the frequency of your messages. If you send out messages every hour, your readers are likely to become annoyed with your brand. It’s preferable to stick to the standard practice of sending 5-10 messages per week.
7. Provide excellent client service
To develop brand support, the majority of customers use messaging apps. Fifty-nine per cent of respondents believe that using messengers gets them responses faster, and 50 per cent say that this communication channel provides more excellent guidance and care. This is when WhatsApp advertising comes in handy.
WhatsApp [1] allows your business to respond to client inquiries quickly and provide real-time help. When 28 per cent of clients expect support within an hour and 18 per cent demand an immediate answer, this functionality becomes critical.
Maintaining such a speed may appear complicated, but WhatsApp allows you to deliver customer service 24 hours a day, seven days a week. All you have to do is use a chatbot and feed it with common inquiries and responses. A strategy like this could help you save 30% on customer service expenditures.
To summaries, a WhatsApp marketing plan entails establishing objectives, researching your target demographic, producing excellent content, and maintaining positive customer relationships.
